Help Guide

How Profila works for you.

Profila

Start here

Every screen on this page is yours

These are real screenshots of the Profila app, taken on a phone. Everything you see here is what you see as a customer — your feed, your signals, your data. Nothing on this page is a brand’s view of you, because brands do not get one.

Profila

Quick start

Six steps, two minutes

A code, not a password. Give an email; Profila sends a six-digit code that works once.
Say it once, in your own words. A private chat turns what you want into a clean signal.
See the search before it runs. Declared preferences only — your name never travels with them.
Discover. The web comes back to you. The brand had no idea you were looking.
Grade the match. “Is this a good match?” trains your own results. No brand is told what you said.
Vote your brands in. Not on Profila yet? Say what you are to them and we tell you when they arrive.

Then brands answer properly — a Brand Moment, one item at a time, still with no personal data shared.

Download the guide (PDF, 8 pages)

Or watch the videos

Getting in

Step 1

A code, not a password

There is no password to forget. You give an email address, Profila sends a six-digit code, and sign-up asks three things — each of which earns its place.

What you see — signing up

The Profila welcome screen: “See what you decide to see”, with Decide and Sign in — Decide to create a Profila, or sign in if you have one.

The six-digit verification code screen — The code works once, then expires.

Your first signal

Step 2

Say what you want, in your own words

A signal is you saying what you are looking for. It is the only thing Profila works from — there is no tracking underneath it, so if you do not say it, it does not exist.

The whole flow

1 · Open lets any matching brand answer. Name one instead and it stays between you.

2 · Type it plainly: “a rustic African safari, ten nights, three adults, around $7,000”.

3 · One or two follow-ups so the search lands right. Stop whenever you like.

4 · Read back what it understood, then set how much a day and whether you are looking now or later.

5 · Sent, with a token you can trace it by.

Your first signal Video

On your phone · 3:22

How to create a signal

From the heart button to a sent signal: pick Open or a brand, say what you want in a short private chat, set how much content a day, and read the exact search before it runs.

Read the transcript

0:00 How to create a signal in Profila. Tap on the heart button, tap signal, choose a brand or an open search on the web. I'm going for open. This is a personal request. You can save for business or for personal. Is it for me or someone else? And then you choose a country. I want to travel to Greece, so let's choose Greece. Okay, and what are you looking for?

0:30 A holiday in October. Now this is a basic chat with a very simple private AI. So: Greece, a beach area, three adults — or you can summarise at any time.

1:11 Maybe I can carry on for two or three threads, four threads, until you're happy with a meaningful summary. And then once you get your summary, you can continue. And what you do here is select how many pieces of content you want today. So let's go for five. You can say whether it's for offers, recommendations, or information. I'm looking for offers, and when do I want to go? I want to go now. And then this is a summary which just shows you the exact intent and signal that you've created. We can also show you the technical data because we're not hiding anything, and it's truly private,

1:44 and only the intent gets shared with the internet. Send a signal. What happens at this stage is it now is connected to two different search engines, privately, Brave, and Exa. One's an agentic, one's a traditional search, and we go and we harvest the best content on the web for you. So you won't get hundreds and hundreds of listed items. You'll get only what you're looking for, and no more. You can actually go and look at your intents, so mine is created, and it's busy searching at the moment. And I'll show you briefly what an older one looks like.

2:16 What is great, though, is if you've made an intent for any subject, I heard something interesting on a radio station, and I searched for it, and now I've got pieces of information coming through every day about that radio station. So it can be a simple intent right through to a business intent. If I go here and I filter on business, the customer is looking for AI products or a new Dell. So I was looking here for AI software and hardware, and then I'm getting offers for Dell equipment in Switzerland for my business.

2:50 So let's go back and see about our latest content. We can close that. And we go to all, and we go here. This is our signal that we just created. And as I mentioned, it takes a short period of time for it to go fetch from the web. And let's go to the top, and there we go, traveling Greece. So a little bit of a wait, but for quality. So it's like we say in restaurants, if you can afford the wait, the food is normally better. Thank you.

Before anything leaves

The receipts

You see the search before it runs

This is the part most apps do not have: you see the search before it runs, and you see exactly what does and does not travel with it.

What you see — before anything leaves

A signal summary listing the exact words that will be searched for and the search settings — The exact words it will search for, plus country, language, how recent and how many results.

The technical detail panel showing the literal search request, field by field — The literal request, field by field. Where a setting cannot be enforced, it says so.

A signal summary confirming it is shared anonymously — declared preferences only, no personal data — Declared preferences only. Your words become a category; your name does not travel with them.

Your feed

Content

A finite feed you can read to the end

The Content tab holds what came back. Served is what a brand sent you because your signal matched; Searched is what Profila found on the open web, where the brand had no idea you were looking.

What you see — your feed

Filter by Served, Searched or Bookmarks — then Personal or Business. NEW is what you have not read.

Found for you, not sent to you. This is what runs before any brand has joined.

A card’s receipt panel naming the signal that triggered it, with No tracking, No cookies and End signal — Every card names the signal that triggered it, with End signal one tap away.

The reaction row open on a card — “Is this a good match?” trains your own results. No brand is told what you said.

The “Signal to brands?” confirmation, explaining brands may send a single personalised item — Signal back and brands may send one personalised item. One, because you asked.

The Content tab filtered to Bookmarks — Bookmarks: what you chose to keep.

Demo brands

Who are all these brands?

Who are all these brands in my feed?

Twelve of the brands you can find are invented — demo brands, so you can meet every kind of card before a real brand ever pays for one. They are never pushed into your feed: search for one and connect to it, and only then can its content reach you.

Meridian Voyages Saltbox Escapes Maison Vaurel Atelier Nordkant Kestrel Automobili Lumen Health Clinic Apotheke Sonnenhof Osteria Fumo Basement Forty-Four Lone Pine Smoke Co. Rheinfeld Bank Arvent Insurance

Searched results are the real open web, today. Demo brands only power Served examples, and nothing fictional ever bills anyone. When your real osteria, bank or pharmacy joins, this is how it will answer — so vote yours in; every vote tells us who to bring on next.

What you see — the demo brands

A Meridian Voyages card, marked Connection and Native: “Why we are in your feed” — Meridian Voyages, travel · Native. It says why it is there: you told Profila you were planning a trip.

A Kestrel Automobili carousel card: “Find out if your car is a candidate” — Kestrel Automobili, classic cars · Carousel.

A Lumen Health Clinic banner card: “What we can and cannot see” — Lumen Health Clinic · Banner. “Profila has told us nothing about your health — it cannot.”

A Lone Pine Smoke Co. offer with a two-page downloadable document, The Brisket File — Lone Pine Smoke Co., barbecue · Offer with a document you can download.

Basement Forty-Four, club · Brand Moment.

A Rheinfeld Bank carousel card: “A bank that was not given your data” — Rheinfeld Bank · Carousel. A bank “that was not given your data”.

An Arvent Insurance native card: “Insurance without the data trade” — Arvent Insurance · Native. An insurer “without the data trade”.

A Maison Vaurel info card with a two-page document, The Workshop — Maison Vaurel, fashion · Info with a document.

Saltbox Escapes, weekend cabins · Brand Moment.

An Osteria Fumo native card: “Twenty-four seats, one sitting” — Osteria Fumo, osteria. When your real one joins, this is how it will answer.

Demo brands Video

On your phone · 1:58

What a brand looks like in your feed

When a connected brand has something for you, the rest of the feed dims and it gets the stage. Then back to discovery — grade a match, or end a signal and its content stops.

Read the transcript

0:01 It's cool for brands on the platform so people can explore content and a lot of it You'll be surprised at how a few Pieces of content a day per subject comes through but in the feed all of a sudden we get something different Everything fades to black around side and brands that are on the platform get the stage and they can also personalize here There's two seats at the pass available for special guests who have connected to that brand and shared an intent without personal data

0:34 That they love their services and they would love to attend You can also go deeper and the brand in this case a restaurant can share the menu and give exclusive insights to you as a very good guest To that brand on the platform and then you go back to your normal content and again everything in this feed Is either what you've searched or in this case as an automotive brand These are mock-up brands, but it shows the experience for a real brand how you can build a very clear and dedicated

1:08 Relationship with each customer on the platform then when you get back to normal discovery You can also do one or two other cool things is you can tell the platform and train the platform That was this piece of content good or not. So yes I like the brand and this was a good match to my signal or at any stage if it's not serving me — like Yahoo Sports here — I was investigating the Sports Club for another contact and friend of mine You can end the signal is ended and then it stops the flow of that content at any stage

1:40 So there we go. Very simple experience, but all about you Nothing in this feed and a lot of content is in the feed But nothing in this feed is not linked to a signal that you created So it's all about you and it's yours

One at a time

In Focus

Nothing competes for your attention

As you scroll, the item you have arrived at is the only one lit. It is the opposite of a feed designed to keep you moving.

What you see — In Focus

One card lit at full brightness while the card below it is dimmed — Everything else drops into a dim scrim. One thing holds the screen at a time.

The dim handing over as the next card scrolls into focus — No next card glowing at the edge of your eye. When you move on, the light moves with you.

Your signals

Signals

Every signal, and everything it did

Open any signal and you get the whole account of it — what it did, how it was read, and what it shared.

What you see — your signals

The Signals tab listing an active travel signal with its token, budget and days remaining — Token, category, how much it has produced and how long it has left. Signals expire on their own.

Signal detail showing the “Never sent” list — name, email, phone, address, device id, cookies, IP address, precise location — Never sent: name, email, phone, address, device id, cookies, IP and precise location — each ticked off.

The AI classification panel showing the category, confidence and a “Why this classification?” link — How your words were read: the category, how confident it was, and why.

The raw data shared with networks, shown as JSON, above Edit, Pause, Matched, End and Delete — The actual payload, unedited — above Edit, Pause, End and Delete. Ending stops it immediately.

Relationships

Brands

Private, one at a time, and reversible

A relationship is a connection between you and one brand, private to the two of you. Every one is separate — what you share with a bank has nothing to do with what you share with a shoe shop.

What you see — your brands

The Relationships tab with All, Connected, Voted and Archived filters — Connected, voted and archived, each on its own filter.

Search any brand. “External” means it is not on Profila yet.

Vote it to join and Profila tells you when it does.

Say what you are to them — customer, employee, student, investor, fan. It decides what is relevant.

The “Data you share” panel with separate switches for gender, country and age — Gender, country, age — each on its own switch, and nothing shared until you tap Save.

A “Relationship updated” confirmation with gender on, country off and age on — Turning one off stops that sharing. It is reversible, always.

A timeline of everything that has passed between you — signals, content, moments.

Relationships Video

On desktop · 2:39

Relationships, and voting a brand in

Every brand you vote for or connect to, in one list. Vote a brand in and say what you are to them; open one and read the whole history between you; archive it to pause access.

Read the transcript

0:00 So what is a relationship on Profila? First of all, when you're searching for content through signals and you're viewing content in the channel feed, every time you've selected a brand, we put it into your voted list because you like that brand and you want more information about them. What we then do as Profila, we reach out to these companies and offer for them to build a direct relationship one-to-one privately with you on Profila. But if you jump into each of your relationships,

0:30 you'll be able to see the signals that you created specific to that brand. This is also highly valuable to that brand because if they know that people are declaring specific intents, like you did in this case, for their services, and here I was looking for tickets for the Monza Grand Prix, that is a very clear intention of building a relationship with that brand. So this is part of you as a consumer, a customer, and an individual helping us to attract brands to the platform. So please vote for as many as you want

1:02 while you create a signal, or you can vote for brands here quite simply. Let's do one that I love in South Africa. Let's see if it's here, Nando's. There we go, Nando's is an external brand. Love their product. And in here, you define your relationship. So for me, it's a personal relationship and I don't really want to share any other information. I'll just say I'm a customer and vote for this brand to join Profila. And then what that does is we will, as a company, go and reach out to them as a brand

1:32 and then be able to invite them to the platform. Likewise, we can go in here as a consumer or a user and you can signal and then create content flow back in. If a brand is on Profila and you're connected to them, and these are some of our mock-up brands for your experience, let's click on one. This becomes a ledger. Okay, so this will show the entire history of your relationship with that brand on the platform. You can archive it, which means they no longer have any access to your anonymous intents.

2:05 Rather than disconnecting your relationship, it's rather archive it and put it on pause. But here, you can see the full relationship history and if you've created any signals, they will also show up here in the future. So for us, relationships are from you to many brands, but we're flipping the model where brands should be coming to you. And that is the premise of Profila is brands to serve you on your terms, but also to give you and the brand a private, quiet place without clutter and noise to build a real relationship.

My Profila

Your data