Your Control

Never tracked. Never manipulated. Never guessed.

Profila

Your control

Zero PII where your signals live. Structurally unbreachable.
Turn a signal off, or end it, any time.
The rest of you stays yours. Always.

First a sanctuary. Then, when you decide, a response.

The proof, in the app

Signal detail — a checklist of what is never sent: name, email, phone, address, device id, cookies, IP address, precise location — Never sent: name, email, phone, address, device id, cookies, IP, precise location.

Signal detail — how your words were classified, with a “Why this classification?” explanation — How you were read — and why.

Signal detail — the raw payload shared with networks, shown in full, above edit, pause, end and delete — The raw payload, in full. Then pause, end or delete.

Per brand, field by field. Off until you say so.

Profila

How safe is your data

The technology, in plain words.

How it is built, without the jargon — and what you can check for yourself in the app.

01 · Separation

Two databases. One cannot name you.

App database

Your signals, your feed, your votes.

Zero contact details. It cannot name you.

No path between them

Identity vault

Contact details, field-encrypted (AES-256-GCM), pinned to the EU.

Your signals live apart from your identity — in a store the app database never touches.

Profila

02 · Before a search runs

Scrubbed before anything leaves.

Two layers strip anything personal before a search runs — and the literal request is shown to you, field by field, before you send it. Name, email, phone, address, device ID, cookies, IP address and precise location: each one listed, each one never sent.

Profila

03 · What a brand can count

Crowds, not individuals.

A number a brand can see only exists for a group of ten people or more. The training data your answers create is signed record by record, and none of it can be licensed below a floor of 100 contributors — a floor the corpus has not reached yet.

Profila

04 · Your rights, as buttons

Delete means delete.

See what is held, take a copy, correct it, or delete the account — each one a button in the app, not an email to a department. Not “we don’t.” We can’t.

What you see — your data, your copy

What we hold, counted — and every brand you share with, named. Download it all as a ZIP.

Something wrong? Change it yourself. You do not need to delete your account to fix it.

Delete my account — type DELETE to confirm; a warning that it is permanent and cannot be undone — Type DELETE and it is permanent: erased, signed out everywhere, no restore.

My training data — records ready to download, your contribution, and a Download as JSONL button — Every yes or no you give creates training data. It is yours — download it as JSONL, any time.

Profila Video

On desktop · 2:47

Is my data safe?

Hide your details on screen, see everything held about you, download it, correct it, or delete the account at once. And the training data your yes-and-no answers create — yours to download.

Read the transcript

0:00 Is profiler safe for your data? Well, we think so. We've built in every protection possible to be able to capture as minimal information about you as possible, but to give you the maximum reward. There will be another post around the actual architecture and technically how we're keeping things private, but in the platform, you have full control. Initially, you just capture very basic data about yourself and obviously you wanna hide it, but we don't capture actual dates of birth. We capture date ranges and locations of where you're living

0:33 so that people like brands can give you better services if they have a little bit of demographic context. But every function is here according to GDPR and compliance. So if you have a look at my data, it shows you every signal that you've created, every brand connection that you have, your brand votes, your survey answers, all of this is yours, okay? And this is a list of information that you've shared, but all you've shared with those brands is the intent to build a relationship. No personal data has been shared whatsoever,

1:05 but we are fully transparent in the data ownership. It is yours and you can do with it as you wish. You can download everything from the platform. You can correct your data by jumping back to your profile and you can also ask an administrator to update information for you. But you can give us feedback too if you'd like to simply delete your account. And this is a once off full deletion. So it's not a process in the backend. If you click delete now, it is deleted immediately from the platform. So we believe that everything that you create is yours

1:37 and you can take it and move it as you wish. A cool service which not many platforms have is every time you do click a yes or a no on the signal, and if I can remind you here briefly, go back to the home feed. Here you're helping train the tools behind the platform to serve you better content. So if you say the signal is yes or no, meaning good or bad, that trains the search algorithm which is a private one on the backend to go and find better data for you.

2:07 But that training data is yours and we aggregate the training data of everyone across the platform so that we can make the whole platform better. But that is quite useful for you in the future to be able to train your own AI if you wish. And we believe that it is yours. So if you come back to the profile, you'll be able to collect and see your own training data and I have 130 records, and in terms of what it is, this is an intent pair and it is actually valuable data. In the future, we'll be helping you to monetize that.

2:39 So Profila is safe. Don't take my word for it though. Read the documentation that we'll share. Hope you enjoy it.

Profila

Take it with you